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Visual Identity

(As part of my graphic studies in Wizo-Haifa)

PROJECT 1

Shahar Zohar is a water therapist. Her therapy is done one by one in a warm swimming pool.She wanted a new logo with a business card and gift card.

I wanted the logo to reflect the sensation of floating, movement and  breathing. And therefore, the inside out was the focus point : the breath, the water, the body and soul. 

PROJECT 2

Or Shemesh is a project from my studies in the school of design Wizo-Haifa.

I had to make the visual identity for a one product concept store. I have choosen an outdoor solar light ball called "OrShemesh" means Sun Light. My inspiration was the Gypsie way of life and culture. 

So, I used bright color for the logo. And for the business card and the paper bag, I have choosen a black background (since the light turn on when it's dark outside) so the colors pop up as the light. The background on the posters and on the postcards are the fabrics collection of the light ball. 

PROJECT 3

Dadalab is a project from my studies in the school of design Wizo Haifa.

I had to make a visual identity for the dadalab , part of the Museum

Janco-Dada.

The Dadalab is a Dada studio where children and family can experiment the Dada Art as a DIY. The idea is that the logo was hand made in the Dada style, with bright colors, since it's a playful ground for children and family.

 

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